Best Brands' Online Stores » People

Points to Remember for Successful Branding on the Web

admin — Sat, 28 Feb 2009 01:25:07 +0000

Steve McMains asked:

What is your favorite cellular service provider?Well,mine has been Hutch.I used Hutch for quite a long time.I liked it not only because of its great service but also because of its great ads. However these days I don’t use Hutch any more. In fact it is true that I remember the name rarely.

After Vodafone bought Hutch they changed the name.You can see just a change in the name can make such huge difference that people have started forgetting Hutch.Instead of calling Hutch they call it Vodafone.If you think deeply you will understand that it is not only a change in name.It is rather the elimination of a brand.

Yes,that is the power of branding.It can make or break a business in no time.So branding is very crucial.Brand exists in the consumer’s mind. Whether you own a big or a small business you have a brand.People have certain ideas about your company. You can not create your brand,you can only control it.

Successful branding depends on continuous repetition.You should reach your target audience and keep reminding them about your brand more than often.Whatever media you are using this is the mantra behind every winning brand.

One of the fast and cost effective medium of reaching your target audience these days is Internet.The web world has a huge audience. You can reach millions of people across the world at the same time.Unlike other mediums you can reach them 24×7. You can do this easily by making a good website.

Internet branding has several benefits.It can appeal to both the audio-visual senses at the same time.A good website combines relevant image and informative content which is a good way of earning the consumer’s trust.Your target audience can visit your site any time to get information or to buy something.

Making a good website is not really a big deal.Just follow a few simple steps and you will end up with successful online branding.

•    While making a website follow the search engine algorithm so that your site can rank high in search engines and people can find it easily.

•    Use relevant images and informative content.

•    Make your site interactive.Ask for customer feedback,query,suggestion etc.

•    Repeat the logo in every page of your website and keep the design elements same.

•    Make your site user friendly.

•    Understand the customer need. Make the site in such a way so that users can immediately find what they are looking for.

•    Publish newsletter regularly. This will help you to get in touch with your potential customers.

•    Brand your domain name by putting it on your business card,letter head,email signature etc.

•    Create free e-books covering topics that might help your target audience.

•    Publish articles worth reading. Put an URL of your site at the end of your article. It is one of the best ways that can be utilized for free publicity.

Internet branding is not that tough.Implementing these tips will enable you to achieve your desired result.

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Personal Branding: It’s All About You!

admin — Mon, 20 Oct 2008 15:36:45 +0000

Darren Olander asked:

If you brand yourself online you will attract endless prospects to your offer. It does not matter what product, service, or opportunity you have available. It doesn’t even matter the quality of the pay plan or reliability of the company. Learn how to brand yourself and get virtually unlimited attention.

The Network Marketing arena is actually a small world. You will find a lot of the same people joining a lot of the same programs or companies. If you have been in this industry long enough you are probably used to seeing the same people again and again, as you and them are exploring the new life that enters our industry at a rapid pace. It is normal for most people and even expected to be in many more than one business. In fact, it is not uncommon to be, or have been, part of a dozen or even more over time.

How can this benefit you as a network marketer? It is not only you who sees other marketers time and again, they also see you time and again. But in order for you to make an impact on them and draw them to you, you need to make a positive impression that will be a memory attached to your name. To be the person that this person decides to join the next business under you need to attract them to you, and they need to like you. This means you need to create personal branding for yourself. You need to create an opportunity for them to actually WANT to be a part of your business, buy your product, or whatever else your final goal is.

No e-mail list is exclusive. The fact is, each and every person is on many other marketers contact lists and so they receive e-mails from all kinds of people. If you have an e-mail list (which you should, or else you should start building one) you need to remember that it is not exclusive to you. These people are receiving messages from other people. When the next business launches or the next product is launched, they could potentially receive an invitation from many other marketers, not just you! What are you offering them that will make them want to work with you instead of all the other people they could work with? Now you can see the value of personal branding. Once you have built a personal brand so people trust and like you, they will be much more inclined to go with you instead of all those other people… and that is when you start making the real money.

As I said in the introduction, people are not interested only in the product, service, or opportunity. The pay plan alone will not make them join you. YOU will make them join you. That means that the impression you give them will help them decide if they want to work with you or not.

So how do you create personal branding? I will cover this briefly because there are really many possibilities, but there are some major tips I can give you:

1) Always strive to offer more support to your downline, more helpful tips and content for your e-mail list, and more quality relationships than anyone else. This in turn will provide you with a loyal membership that will want to always stand by your side, no matter what. I know many people who have huge lists compared to me, yet when I send an offer to my list they are highly responsive because of this.

2) Use websites to brand yourself. Offer people who don’t know you the ability to read and learn more about you online, without even interacting personally with you. It is surprising how connected someone can feel to you just by reading your printed words on your website, listening to your audio, or viewing your video. No matter who you are, you need a website. The network marketing industry is relying more and more on personal connections, and if you aren’t following the wave you could be left behind while the ones who started branding themselves now pick up the pieces you left behind. I have had people read my blog, my bio I posted on my website or articles I have written and later during our first actual conversation they tell me that they feel like they already know me! If people feel like they know you before you even talk to them you are on the right track. On your website create a personal bio and tell your story. Explain how you got into network marketing, why you wanted to get into it, and what your goals are. Let them see the whole picture and invite them to become a part of it.

3) On each promotion you create, include your name, and also a photo picture when applicable, with a personal touch. If you promote splash or lead capture pages online try to create your own so you can add a personal touch and a photo. Think of the individual that you would be talking to, and write like you were actually speaking to them. This way your words will mean something to them and draw them in.

4) Write a regular newsletter to your contact list. I dedicate myself to writing at least one quality article per week. I could write more articles but they would not be of the best quality and I want to offer the best that I can to my contacts. If your contacts are seeing value in being on your list they will not want to unsubscribe because they know they will become more knowledgeable and in turn improve their online business. If you help them improve their business they will be more likely to return the favor and work with you. Always seek out to learn and increase your knowledge and you will always have more to write about. If you have a blog you can easily post your newsletters to it and increase traffic and exposure.

There is even more you could do to further create a personal brand but this should get you started. Remember to focus on creating quality relationships with others. As a rule, ask more about them and their experiences than you do talking about your own. If you stop trying to think of a way to get them into your business and instead focus on helping others and connecting with them then you will start to experience more joy and accomplishment in your business. The most successful people I have worked with online are always those that you can recognize by their name alone. Next time when someone sees you in another business, especially in social networks, give them a reason to say… “I remember you because…”

Dive in and get noticed!

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Salehoo Vs Worldwide Brands – The Winning Factor

admin — Tue, 15 Jan 2008 20:22:04 +0000

Nikki Davila asked:

If you have been doing e-commerce for any amount of time, you would have known that there are more scamers than genuine providers of wholesale dropship directory services. In the world of e-business, Salehoo and Worldwide Brands are both reputable service providers that have gained popularity in the past several years. Not only do they provide you with dependable, trustworthy and legitimate sources, but they also provide you with community-based support and additional information you may need to keep your business running. The Salehoo vs Worldwide Brands race is pretty close.

You may still wonder, which one is better, Salehoo or Worldwide Brands?

The answer is that you simply choose whichever fits you better in terms of features and costs of services.

Salehoo has a membership of over 45,000 and lists of over 7,000 suppliers. This alone shows just how vital this service is to thousands of other people. Salehoo is loaded with tons of information from experienced members, and has a database of suppliers, market research team, and a 56-day money back guarantee.

On the other hand, Worldwide Brands extends its service to include business education as well. Even if you do not register, you will find quite a few free videos, eBooks and newsletters. So when you register, imagine how much more you can get to run your business smoothly. Its website is also hassle-free and extremely easy to navigate.

With regard to pricing, Salehoo charges USD67 for a life-time membership, while Worldwide Brands charges USD299. Of course, Worldwide Brands justifies its price tag with contents in a more systematic order and its unique product research function. If you are just starting out, you can just use Salehoo and there is no reason why you cannot succeed with it only. However, if you are more seasoned and would like to bring your business to the next level, Worldwide Brands can be a better choice. Or, better yet, you can actually use both of them. While both of them offer a great list of valuable suppliers, it is simply impossible even for any large research team to keep up with the continuously rising number of wholesale suppliers and dropshippers. As Worldwide Brands offers regularly updated and strictly regulated database of real dropship wholesalers, light bulk wholesalers and general wholesalers, this company would be a great supplementary service to SaleHoo. And, don’t forget that the Worldwide Brands Market Research tool enables you to gather information much faster.

So, while you feel challenged to make a choice between the best two services, you can start with either of them, dependent on your budget of course. In the end, you may find that it is not a question of Salehoo or Worldwide Brands, but a question of whether you should utilize both of them.

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