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How to Spot Knock Off Designer Clothing and Fashion Accessories

admin — Wed, 06 May 2009 07:49:30 +0000

One trend that has sprung from the marketing of designer clothing and fashion accessories is the marketing of fake or knock off products. While at first glance these less expensive alternatives may seem like a bargain, for the most part they are not. For one thing, they are without exception, made from inferior materials and constructed to lower standards.

While this may not seem like a big deal at first, it will be when buttons start falling off and stitching comes undone. While you will get the label of the designer on your product that is usually where the similarity stops to the trained observer. High end designer clothing and fashion accessories are built to high standards and pass more then one inspection before they are packed up for shipping.

When you buy knock off designer products, they rarely go through any inspection process, so in the end the only one that will be fooled into thinking it looks and feels like an authentic designer product will be you. One problem that plagues the Internet is people selling fake designer products as the real thing.

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You can avoid being taken by these unscrupulous merchants if you follow a few simple rules. Rule number one is that if the deal seems too good to be true then it almost always is. If a product is selling for less then its wholesale cost then it has to be a fake. Beware of obscure overseas sources of designer clothing and fashion accessories.

If you see a website that is offering cheap designer clothing or accessories that have to be shipped from China or Indonesia than common sense should tell you that what they are selling is counterfeit. Also, it is now a legal requirement for all websites to list full contact information so if the site doesn’t, that would be an obvious red flag that what you are buying is fake.

By: Thomas Cohen

About the Author:

Written by Thomas Cohen. Find the latest information on Juicy Couture Messenger Bag as well as Juicy Couture Velour.

Wholesale Designer Clothing

Business Success Stories: Building a Formidable Brand

admin — Wed, 11 Feb 2009 22:54:57 +0000

Nazeer Daud asked:

Developing a cool business brand isn’t as easy as you would think. You can throw money at some problems, and they’ll get fixed, but branding is different. You have to think outside the box, and be innovative, if you want to build a brand that’ll stick. In this article we take a peak at businesses that have managed to build the best brands, and the strategies they have used to make their branding happen.

Google

Google’s spent approximately zero dollars on traditional media buying. You won’t see their adverts in the middle of Coronation Street, and nor will you find their adverts in page six of the Guardian. Google’s growth comes from grassroots support and public relations, and that helps to mould their branding efforts for their business. There are countless other examples of companies that have succeeded without spending a penny on media. Many people would argue that Google’s strong brand comes from having great products and being willing to buck the trend with the way they run their business.

Allen & Company

Allen & Company is an investment bank with less than one hundred staff. They are known for shopping some of the web’s hottest start-ups and getting big bucks for their effort. However, Allen & Co’s approach to branding is slightly different than most. They don’t have a website, they don’t issue press releases and you won’t find their adverts anywhere either.

However, they have an excellent track-record for doing deals, and are often mentioned in the press when associated with the transactions they have participated in. Anyone looking for an investment bank to help them sell their internet business is likely to give Allen & Co a call. Not because they have came across their website, or because they seen their advert, but because they know they’re a player that can get things done. An example of branding yourself as a business that’s too cool to advertise.

Burberry

Burberry is a high-end fashion label with a tartan print that was associated with celebrity and prestigious – at one point at least. The print was worn by celebrities in the public eye, and this in-turn helped to drive mass-market appeal. Their approach to branding was to focus on social proof.

However, as the brand managed to gain more and more market-share, this – for some people – killed the very essence of the brand. It was no longer for the elite. Some would say the success of Burberry has meant the death of the branding they worked hard to build. Others would say that it has catalysed its transformation into an accessible high street business.

Apple

Apple, to some people, is seen as they number two to Microsoft. However, unlike Microsoft, Apple customers are extremely loyal followers who are often willing to pay more to be associated with the brand. Apple prides itself on innovation, and often claims to be the first company to come up with an idea that others will follow.

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Apple, like Google, prefers to focus on products and let their customers and the press do their marketing for them. Apple also understands that product design forms an important role in how their business is perceived.

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Building a Formidable Business Brand

admin — Fri, 21 Nov 2008 17:09:57 +0000

Naz Daud asked:

Developing a cool business brand isn’t as easy as you would think. You can throw money at some problems, and they’ll get fixed, but branding is different. You have to think outside the box, and be innovative, if you want to build a brand that’ll stick. In this article let us take a peak at businesses that have managed to build the best brands, and the strategies they have used to make their branding happen.

Google

Google’s spent approximately zero dollars on traditional media buying. You won’t see their adverts in the middle of Friends, and nor will you find their adverts in page six of the The New York Times. Google’s growth comes from providing a great service, grassroots support and public relations, and that helps to mould their branding efforts for their business. There are countless other examples of companies that have succeeded without spending a penny on media.

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Many people would argue that Google’s strong brand comes from having great products and being willing to buck the trend with the way they run their business.

Allen & Company

Allen & Company is an investment bank with less than one hundred staff. They are known for shopping some of the web’s hottest start-ups and getting big bucks for their effort. However, Allen & Co’s approach to branding is slightly different than most. They don’t have a website, they don’t issue press releases and you won’t find their adverts anywhere either.

However, they have an excellent track-record for doing deals, and are often mentioned in the press when associated with the transactions they have participated in. Anyone looking for an investment bank to help them sell their internet business is likely to give Allen & Co a call. Not because they have came across their website, or because they seen their advert, but because they know they’re a player that can get things done. An example of branding yourself as a business that’s too cool to advertise.

Burberry

Burberry is a high-end fashion label with a tartan print that was associated with celebrity and prestigious – at one point at least. The print was worn by celebrities in the public eye, and this in-turn helped to drive mass-market appeal. Their approach to branding was to focus on social proof.

However, as the brand managed to gain more and more market-share, this – for some people – killed the very essence of the brand. It was no longer for the elite. Some would say the success of Burberry has meant the death of the branding they worked hard to build. Others would say that it has catalysed its transformation into an accessible high street business.

Apple

Apple, to some people, is seen as they number two to Microsoft. However, unlike Microsoft, Apple customers are extremely loyal followers who are often willing to pay more to be associated with the brand. Apple prides itself on innovation, and often claims to be the first company to come up with an idea that others will follow. Apple, like Google, prefers to focus on products and in turn their customers and the press do most of their marketing for them. Apple also understands that product design forms an important role in how their business is perceived and exploits this to its full potential.

Create a video blog…instantly.

Romancing the Product: the Power of European Brand Names

admin — Sat, 20 Sep 2008 07:15:58 +0000

Burt Alper asked:

Using European languages to create product names and company names for American brands can be a powerful strategy or a serious misstep. Here’s when it works, and why.

What do Häagen-Dazs, Saint Benoît and Clinique have in common? Answer: they’re all successful European brand names for stuff manufactured right here in the good old U.S. of A. They’re also living proof that one of the most effective ways to telegraph luxury or premium quality is to use a product name or company name that’s derived from a European language. And even though many American consumers are hip to this trick by now, most don’t mind being seduced with a European come-on if the product lives up to its promise.

The vaguely Scandinavian brand name Häagen-Dazs was coined in 1959—by two Polish immigrants living in the Bronx—to lend Old World flair to their line of ice creams. The strategic naming worked, and the super-premium ice cream soared to success with its incorrectly placed umlaut. Similarly, the product name Clinique adds French cachet to a skincare and makeup line from Estée Lauder (itself a “Frenchified” version of Josephine Esther Lauder, one of the company’s founders). And on a smaller, local scale, Saint Benoît has created a nice little stir—and is commanding premium prices—with its small-batch, French-style yogurt, even though it’s ”crafted” in Sonoma County, California.

Bottom line: when branding products for American audiences, foreign-sounding names can play off stereotypes of other nations and trigger associations we retain on a preconscious level. For instance, French product names can suggest luxury and premium quality; Italian product names, sexiness and high fashion (or at least great espresso); Scandinavian names, superior milk products and icy pure water and vodka; and German names, impeccable automotive engineering.

There’s only one catch with foreign branding: you have to make sure your products are in synch with, and can live up to, their European mystique. An ultra-rich ice cream like Häagen-Dazs can easily make good on the promise its name makes. (As can Saint Benoît’s creamy yogurt, developed by brothers who grew up in France, where simple local foods like hand-crafted yogurt are more of a tradition.) On the other hand, a mediocre ice cream with a fancy European product name will only come across as pretentious and silly.

Of course if you’re really, really clever, there’s even a place for ironic foreign branding that plays off the implicit pretension of certain foreign-sounding names. Witness the success of LeSportsac, the iconic American bag company whose bags are “proudly manufactured in the US.” Its tongue-in-cheek coined name blends Old World panache with New World street smarts, to suggest a brand that’s both chic and practical—and sophisticated in a hip kind of way. Which is, perhaps, the best of all worlds.

So could a European-sounding name be right for your brand? Before you proceed down this road ask yourself:

• Do the associations invoked by a European name fit your brand and its personality?

• Are the associations central to your brand’s positioning?

• Which language/s are most appropriate? (Italian, for example, tends to be livelier and more masculine in tone than French, which has a softer feel.)

• Are you overlooking another, more direct route to the same message? (If your maple syrup is made in picturesque Vermont, for example, do you really need to go trekking to France for an evocative name?)

• And finally: can your brand deliver on the inherent promise of superior quality or luxury certain European languages evoke

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