One trend that has sprung from the marketing of designer clothing and fashion accessories is the marketing of fake or knock off products. While at first glance these less expensive alternatives may seem like a bargain, for the most part they are not. For one thing, they are without exception, made from inferior materials and [...]
Nazeer Daud asked: Developing a cool business brand isn’t as easy as you would think. You can throw money at some problems, and they’ll get fixed, but branding is different. You have to think outside the box, and be innovative, if you want to build a brand that’ll stick. In this article we take a [...]
Naz Daud asked: Developing a cool business brand isn’t as easy as you would think. You can throw money at some problems, and they’ll get fixed, but branding is different. You have to think outside the box, and be innovative, if you want to build a brand that’ll stick. In this article let us take [...]
Burt Alper asked: Using European languages to create product names and company names for American brands can be a powerful strategy or a serious misstep. Here’s when it works, and why. What do Häagen-Dazs, Saint Benoît and Clinique have in common? Answer: they’re all successful European brand names for stuff manufactured right here in the [...]
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