South Africa needs to dress up their act when it comes to clothes shopping online

Ecommerce has steadily grown the world over since the concept came to life. More and more people in the UK and the USA are buying everything they need and want online from their monthly groceries, to second-hand gadgets and designer lingerie. However, South Africa seems to be lagging behind in this new way of shopping and when you look at the usability of some of the on-line options and how they are marketed…it’s hardly surprising. The one area that is taking a lot of getting used to the world over however, is the buying of clothes online. As one of the most impenetrable industries, come rain, shine or recession, the question is why does apparel suffer when it steps into cyber space? Buying clothes online should be a dream come true solution for most people, especially those who dislike shopping malls, spending a lot of time trying to find the right jeans and find the act of trawling the shops generally tedious. The signature hatred of the stereotypical man could be totally eradicated by the act of simply filling up a shopping cart online with exactly want you need, hassle free and no queues. The reality is that people are very wary of clothes and making the right choice. This is their body and their reputation at stake not just a bag of food essentials that can be delivered to your door with very little repercussion. Sizing can go wrong, returns are a pain, colouring and texture are something you feel you can’t be sure of onscreen and the chances of disappointment are too great. As a brand you should be paying attention to your client’s concerns in this area if you want to improve your online sales. As life in general becomes more digital and consumer based it is in fact a very important area to get right if your want to keep your place in the fashion industry and the industry itself successful.

E-mail Marketing

As one of the most responsive and effective marketing strategies available, email marketing is the ideal way to kick off your online shopping campaign.

By renting segmented data that has been divided into areas that best fit those you want to reach, you can begin to interact with clientele you think could be persuaded to become your online clientele. Be client specific in your relevancy to the individual you send the email to. Tap into what this person loves about clothing and accessories and provide insight immediately on what you have to offer them and how sure they can be that they’ll make the right choice by doing it online.

Introduce your brand as an online-easy step to shopping that will work for them. Include measurements, great visuals of each item and show them that all the information they could possibly want to draw in terms of their shape and taste in right there on their screen at home. Once you have captured their interest and they are touring your website and their options, make a point of keeping in contact by asking them to opt in to a regular newsletter where they can find out the new deals, ranges and get feedback from other customers. Consumers tend to trust other consumers so it is a valid area to make visual to your potential client when you want to legitimise their trust in your brand and buying it online.

Make sure you can deliver on the goods

Here it is all about having great usability. Fashion is a tough nut to crack online and you should be investing in the most user friendly software to give your client the most apprehensive virtual tour of your brand possible. Failing on your first impression could be the end of your interaction so make sure this is in place before you start marketing to your database. Check out one of the few successful online clothing sites, Net-a-Porter.com for ideas on just what you can do. This is an area that brand owners and consumers are all new to so learning from the process as you all go along is key to your development as an online brand. Use the email marketing strategy to extract as much useful information from your potential client as possible. Get feedback and file it so that you can make your next interaction with the individual even more content and context relevant. This how you keep them interested and coming back time and time again. This market is entirely consumer based when you go online and now it’s imperative that you listen to what your target has to say in terms of growing as a successful brand.

Untitled (In Memoriam, Jon Claremont)

Image by jay-chilli
From the photoblog Chillimatic

Posting a photo of a shop called "Party World" here is an odd, seemingly insensitive way to memorialize someone but bear with me, I’ll explain further down the page. Firstly a little on how I came to know about Jon Claremont and his work.

The service provider for my photoblog, Chillimatic, is called Expressions and the homepage there updates to display the recently posted photos of its members. There aren’t so many of us using Expressions and perhaps due to this, or perhaps due to the efforts of those who run the site in keeping us informed about what other members are doing, Expressions is a genuine ‘online community’ (prior to joining I had thought this phrase an oxymoron) brought together by a shared love of photography. As a regular visitor to the Expressions homepage I soon discovered several photoblogs of particularly high quality and chief amongst them was a site called ClaremontPhoto, Jon’s photoblog.

The aesthetic of Jon’s pictures was so different to that which currently prevails in photography that it was a shock when I first chanced upon ClaremontPhoto. My eyes had become too accustomed to the diamond sharp, perfectly colour-balanced images that digital technology has rendered possible to immediately accept photos taken with film cameras and seemingly developed at the local One Hour Photo. Jon’s snaps were often blurry and overexposed with no apparent colour scheme. Importantly, Jon’s subjects rarely sat nicely in measured compositions. Even when he was photographing the patrons of the shabby café-bars of Montemor-o-Novo, the town in Portugal where he lived, subjects who were in fact seated and immobile, there was always a touch of anarchy, a touch of humanity, his photos were alive. He once remarked in an e-mail to me that he didn’t do “pretty pictures” but he was wrong, his photos were beautiful, and in a way that all those diamond-sharp digital images could never be.

I started leaving comments on Jon’s site, he on mine, and our intermittent e-mail exchanges began. Just as one had to get past the aesthetic shock and look carefully at Jon’s photos to fully appreciate them so he looked carefully at others’. More than once he remarked on something in one of my photos that I hadn’t noticed myself. For this reason his words of encouragement were very valuable to me: his appreciation was genuine.

His warmth of character was another quality as apparent in his photos as his mails. Most of his shots were of the inhabitants of Montemor, a village lost in the countryside 40 miles to the east of Lisbon, a town not pretty enough for tourism and not important enough for global capitalism to assimilate into its homogenous landscape. Similarly Montemor’s inhabitants are neither charmingly rustic nor the neat, presentable Gap-clad men and women that the global economy has moulded. They’re a scruffy lot, spending their evenings sitting awkwardly on bar furniture, drinking cheap beer straight from the bottle, looking up slack-jawed at the football on the telly. In viewing Jon’s photos I was often reminded of Oscar Wilde’s famous aphorism “Work is the curse of the drinking classes”. Most photographers, I think, would maintain a certain distance between themselves and such subjects, one that would translate into a mocking tone in their photos or a falsely reverent one, ostensibly honouring such ‘salt of the earth’ characters, covertly pitying them. Jon did none of that; the section at ClaremontPhoto compiling his ‘people’ shots is titled “Friends and Neighbours”. Quite right, they were not his subjects, he was one of them. The warmth and camaraderie so apparent in his photography were equally evident in his words to me.

Soon after I was first in contact with Jon he was appointed as Community Ambassador at Expressions, bringing to the members’ attention the work of other Expressions contributors, and continuing to offer words of encouragement and genuine appreciation to so many of us. He was very much the glue in our online community and I know that I am not alone in saying how greatly missed he will be.

I learnt of Jon’s passing on Friday and that same day Shanolyno, a fellow Expressions user, posted a comment on my photoblog. I mailed him to say thanks and told him the sad news. His words in reply voiced my own thoughts perfectly, “Seems strange to mourn for someone that I feel I know so well, yet I never met.” I never met Jon Claremont either, I never even spoke to him and yet he touched me in some way, he inspired me, and I will miss him. For those that did know this clearly exceptional man, his family and friends, the loss must be very great indeed and my thoughts are with them.

So, the photo of “Party World”. It was taken in July of last year with a DSLR which I’d just bought, on the day I arrived in Sardinia, my holiday destination. During the preceding months I had spent much time on photography: taking photographs, tending to my website, reading about photography, viewing the work of others and occasionally exchanging e-mails with Jon. Shortly before I left we had a quick exchange about Martin Parr, whose work we both admired. I wrote “Regarding Martin Parr, yes the man is a genius, but I also kind of hate him because it’s become impossible to take photos in certain areas (supermarkets and seaside towns in the UK particularly) without thinking of his brilliant photos. He kind of owns all that now. If I ever find myself in a run down bar in Portugal and I’m unable to take photos because you’ve taken all the ideas and own that environment I’ll let you know.” When I arrived in Olbia this throwaway comment had transformed into prophecy. Maybe it was the intensity of the sunlight (in Jon’s outdoor shots the walls and streets of Montemor appeared sun-bleached) or maybe it was the slightly tattered look that much of Olbia still has despite a recent influx of tourists courtesy of EasyJet, but I was unable to take pictures of the place, I saw Jon’s photos everywhere. Thwarted in my attempts to take my own photos I decided to produce some imitation Claremonts. I turned the exposure up a notch to get the bleached look, switched the focus setting to “auto” to lose some sharpness and took a couple of shots of shop fronts which I imagined wouldn’t be out of place in Montemor.

This shot was the most successful. I had intended to send it to him but on my return certain events in my life conspired to divert my attention from photography and photoblogging entirely. It remained that way for several months and regrettably I never sent him this photo, taken in his honour.

But "Party World", though? Surely not the best way to memorialize someone? In fact I find the choice of subject quite apposite. This shop, despite its apparent banality, despite the cheap plastic knick knacks it displays in the window, proudly proclaims itself “Party World” and this is in keeping with the meaning I read behind many of Jon’s photos. Despite the tawdriness of their surroundings, despite their shabby clothes, despite the cheap beer they’re given to drink every night, despite the fact that they live in a forgotten hinterland, held there just above the breadline, despite the fact that they’re old and working class (both characteristics that were once a source of pride but now viewed as almost shameful in the dominant western ideology), despite all this and much more, the people in Jon’s photos are mostly smiling, they’re happy. My favourite of Jon’s photos is of a frail old man who sells lottery tickets from in front of a bar. According to the text accompanying the photo he’s there every week with the same patter, every week he has “the big one”. There he is, leaning against a rubbish bin, an expression of rapt wonder on his face as he eyes the little scraps of paper in his hand which, despite the 10-million-to-one odds, are going to bring in the jackpot. The Don Quixote of Montemor, he is both a fool and a hero. Is there a better summation of the human condition? We are born into a world without objective purpose or meaning and there is but one truth: that one day, soon, we will cease to exist entirely. We have no chance. We are playing a machine we will never beat, which metes out suffering so much more than joy and yet we still believe, holy fools that we are, that we’re going to land "the big one", that “A vida é uma festa!” Ladies and gentlemen, welcome to Party World.

So rest in peace, Jon Claremont, and thank you for showing me all this.

If you’ve read this far I hope you’ll click on the link for ClaremontPhoto. Many of his older photos (including the lottery ticket seller) have disappeared but there remain many photos of exceptional quality.

Stein’s Shop

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A view of Stein’s Shop, "The World’s Unique Shop". A colored postcard of the women’s clothing store.

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Decade released its first passport with the ghd hair straighteners

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Home Page > Beauty > Hair > Decade released its first passport with the ghd hair straighteners

Decade released its first passport with the ghd hair straighteners

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Decade released its first passport with the ghd hair straighteners

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Article Source: http://www.articlesbase.com/ – Decade released its first passport with the ghd hair straighteners

At present, 10 years after the hairdressing world has been introduced for the first time straightening the hair of the ghd. It’s one think I know a little crazy, that decade, it became clear from the beginning now emblematic of the ghd rectifiers, which are in hairdressing and women, and in some cases, men respected United Kingdom, after which the entire contents of the rest of Europe, over the world. This company has been able to make a class hairdressing industry at this time there is no real quality hair straightener. hair straightener past and went for a hair styling tools low price and a standard style and appearance, the majority of these products are of poor quality and do not want you to see the ideal solution for the customer.

Good hair days’ business, that the style world has been improved in the United Kingdom. But the story begins its second GHD 10 years, wrote more and more evident that the company logo, a cross they must negotiate and successfully implement the best brand in the world of hair styler be taken.

Brand of the ghd is now well established in the minds and hearts, because the product is made, we will see if the company also continues to be so big in the next 10 years or not? And we can not say this, some new entrants to the market?

The main aims and objectives of the ghd is to identify the brand as a product in the waste industry that existed at that time not so far – not even in the sense that the ceramic irons anyway. Order in the same range as the major designers and brands such as Prada Perfume thoughts, as well as special hair care brands such as Aveda. Among the means of good hair can easily achieve this goal, but the answer is a great brand can, but he remained focused on earlier, which began business in the market, and ensures that although all these years.

If you miss the ghd in the business world, they created a strategic partnership with hairdressers. This enabled them to establish themselves as a living one business tool, as opposed to a product, which was approved by a particular celebrity hairdresser, was done by other hair straightener non-professionals. It is a very interesting area, and not find this brand of the ghd in the next 10 years. This belief, Blogger, the ghd should continue to be innovative, if not lose its core brand, whose interior is available in a hair salon and spa fixed point, and I I saw how to use the hairdressers.

In 2009, we witnessed the emergence of Cloud Nine Hair Styler. At that time, they were incapable of ghd and sales were modest goals. It will be difficult to express at this moment, it is safe to construct Cloud Nine major obstacle to the ghd brand. It will be very useful to know that the followers of the ghd in 2010 as a birthday gift 10 years being offered. Each year, GHD offer something new, special edition as rectifiers or a set of proposals. Considering that, we took a 10-year-old Mark, we all hop, we know that something special treat.

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2) Use websites to brand yourself. Offer people who don’t know you the ability to read and learn more about you online, without even interacting personally with you. It is surprising how connected someone can feel to you just by reading your printed words on your website, listening to your audio, or viewing your video. No matter who you are, you need a website. The network marketing industry is relying more and more on personal connections, and if you aren’t following the wave you could be left behind while the ones who started branding themselves now pick up the pieces you left behind. I have had people read my blog, my bio I posted on my website or articles I have written and later during our first actual conversation they tell me that they feel like they already know me! If people feel like they know you before you even talk to them you are on the right track. On your website create a personal bio and tell your story. Explain how you got into network marketing, why you wanted to get into it, and what your goals are. Let them see the whole picture and invite them to become a part of it.

3) On each promotion you create, include your name, and also a photo picture when applicable, with a personal touch. If you promote splash or lead capture pages online try to create your own so you can add a personal touch and a photo. Think of the individual that you would be talking to, and write like you were actually speaking to them. This way your words will mean something to them and draw them in.

4) Write a regular newsletter to your contact list. I dedicate myself to writing at least one quality article per week. I could write more articles but they would not be of the best quality and I want to offer the best that I can to my contacts. If your contacts are seeing value in being on your list they will not want to unsubscribe because they know they will become more knowledgeable and in turn improve their online business. If you help them improve their business they will be more likely to return the favor and work with you. Always seek out to learn and increase your knowledge and you will always have more to write about. If you have a blog you can easily post your newsletters to it and increase traffic and exposure.

There is even more you could do to further create a personal brand but this should get you started. Remember to focus on creating quality relationships with others. As a rule, ask more about them and their experiences than you do talking about your own. If you stop trying to think of a way to get them into your business and instead focus on helping others and connecting with them then you will start to experience more joy and accomplishment in your business. The most successful people I have worked with online are always those that you can recognize by their name alone. Next time when someone sees you in another business, especially in social networks, give them a reason to say… “I remember you because…”

Dive in and get noticed!



Best Brands in the World

Once all this data is collected, it needs to be interpreted accurately so that the actions you take drive your brand efforts in the most effective direction possible. Some items will be readily apparent if the surveys and interviews were constructed correctly.

One good tool you can use to read your results is to retrieve the set of brand characteristics from the marketing archives, and see how many of your responses line up with those characteristics. If your responses, including the open-ended comments, use some of the terms and attributes that make up your organization’s brand, then you’ve got a good solid start on reading your data correctly and rating a good score on your brand effectiveness.

Conversely, if very few or none of the responses include those attributes on the list, there’s a good chance there’s a disconnect between what you’re trying to convey with your brand, and how it’s being perceived by the various populations it’s designed to serve.

Now that you’ve got a read on how well you’re doing, how do you go about improving? The answer is, much as it’s been overused by too many of us in today’s litigious society – it depends. It depends upon what your data tells you, and every case is different. However there are some common scenarios and a few valuable remedies to match them.

Scenario #1 – Our brand registers very low on the surveys for memorability.

Typically this means that your customer base doesn’t remember your brand in response to a question designed to illicit a favorable response unprompted. Your organization isn’t top of mind for them as relates to your products or services, and someone else’s brand is. That could mean that your exposure frequency is too low, they don’t see enough from you to keep memorability high enough.

It could be that a competitor has captured some key emotional connection to the customer that you have not, despite an inferior product or service – they’re not as good, but customers remember them because they’re “out there” more. This can be remedied with some increase in exposure to key audiences – your top buyers should hear more from you in a positive light to reassure them that you offer the product or services that give the best value.

Putting your brand in front of them for positive reasons, like a price discount, a new offer that really saves money, rebate eligibility or other product or service related reason other than to sell them something should go a long way toward remedying this issue. It will boost memorability without seeming like you’re overselling them, a positive cognitive light that will cement the brand in the uppermost memory of the customer.

Scenario #2 – Our brand rates favorably and has high memory retention among customers, but neither do as well among prospects.

Usually, this indicates that your product or service has to be “seen to be believed” – it’s value is best seen at delivery or in the transaction, rather than prior to receiving it. This is a sticky problem that has to do as much with promotional direction and relevance as anything else. Your customers know you and have experienced your value, been satisfied with the product or service upon and after delivery and the reputation of the brand was reinforced positively.

Prospects, on the other hand, only know you by your “public” face – advertising, packaging, direct marketing, sponsorship associations. The brand unfortunately has little carriage by word of mouth, based on the fact that satisfied customers are not waving your flag and passing on the good word to prospects themselves. Prospects only get a read based on what you tell them.

Look to your research and find those key hot buttons of your best customers, and promote those attributes to prospects more heavily. Also, compare your reading on prospects versus customers in other areas of your brand – you may find another disconnect in their perceptions that could cause this effect, and you can remedy both with a shift in your promotional or creative approach to highlight those key elements more heavily. Align your creative with those highest ranking attributes of your best customers, and the prospects should get the best, most relevant perception of your product.

These are just two of the possible outcomes to this type of analysis. Suffice to say that if you’re brand is aligned with your message and your audience, you’ve got a strong package for success.



Best Brands in the World