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Tag Archives: Corporate Branding

Branding – the Way to Customer Loyalty

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Andy Lomax asked: The average consumer is hit with 1800 marketing messages every day in the offline world alone. This means his personal spam filter works overtime to keep out the barrage of advertisements that he doesn’t need. So how does your product make an impact in this crowded arena? Effective branding is one way. [...]

Branding, Positioning and Differentiation

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Scott White asked: Why don’t identical twins don’t have identical first names? Though they may look the same, they’re not. Just ask their parents. Even as newborns, they could tell them apart, and as they grow up, they’re distinctions become ever more pronounced. This is why we don’t give twin babies the same first names.In [...]