Private label beverages

The human strength is based on his ability to be unique and special. Every one has individual ideas, attitudes, character and way of thinking, view of beauty, style and taste. These qualities speed up the process of human race development they separate us from animals. We cooperate in groups with people who have similarities with us and use our differences to achieve results.
These main principles of life are the key idea for MyDrink project. We think that Globalization of the 20th century, where brands like Coca-Cola, Nike, McDonalds and so on grew strong is over. They attracted customers from different groups and communities to the same principles and ways of thinking and were very successful, but their customers are evolving and today we notice that people return back to their identity, search for something closer to their individual attitude and refuse to be like everyone else, a person today and tomorrow choose to be the one and only and has courage not only to show their similarities to other group members but to express their differences as well.
MyDrink is looking forward to the beverage business of the 21st century and has created the best possible product brand ever! No Brand or the brand that you create for yourself! We have developed technical possibilities to create a drink for every individual desire. We know that everyone knows best what product would be attractive for himself and his group of friends, relatives or simply people with similar interests and we made it possible for everyone to create their unique beverage.
The idea of Individualization seems to bring up many doubts, but we explained why there should be no fear for this natural turn of life:

* Popular brands like Coca-Cola represent the product I know, trust and like.

A customer of 21st century is already intelligent enough to recognize the product quality and select natural and healthy products without paying attention to their global popularity. Mydrink produce and import only highest quality drinks and a small note next to ingredient list symbolize that we sell only best drinks in the world, and you create best brand in the world to suit the product.

* There are already too many different products on the shelves for me to choose

Products on the shelves always change. Better products and ideas change the old ones. It is the way of evolution.

* Global brands are cheaper because of mass production

Technology is developing fast all the time and now production facilities avoid old and static machinery. Mydrink has the possibility to create flexible quantities at competitive prices.

* Global brands are everywhere and you can select the product you know

Since the birth of history people used to travel around the world searching for something new and learning from other exceptional experiences and knowledge. If you will try only global products and pay attention to global brands you will miss the main idea of visiting different places!

* Individual brands are temporary

They are temporary as the fashion, local and global interests, social situation and almost everything in our life today, so you can adapt to every item every time.

Nothing is here forever except the main principles of nature and we must adapt to them. We are created to be exceptional and unique, our differences help us to evolve to new levels, to achieve more than we have ever expected and to look forward to achieving even more! So let us all individualize!

Whatever you wanted you looked for by its name. So, a common, descriptive name was the most direct way to communicate what the site was all about. However, the advantages of these descriptive names immediately disappeared once the numbers of websites grew.

Newcomers to the web nevertheless carry on copying what has gone before. They think a descriptive name is the way to go, and adopt such names in the misguided assumption that this is the correct approach. Just because many sites use common names doesn’t mean that a common name is the best strategy for your site. It only means that most internet operators are under group pressure to conform.

Guidelines for choosing online brand names

So, when you are choosing online brand names, try to emulate the successful internet businesses by choosing singular names like Amazon, Yahoo, Dell, Bebo, Facebook and Ebay. These are the businesses that have prospered and entered our collective consciousness, while the numerous generic named businesses that came and went despite enjoying serious venture capital backing have faded into oblivion. All they have left behind are valuable domain names that may have changed hands several times by now, and are principally valuable for search purposes. For example, books.com redirects to Noble & Barnes bringing extra traffic to that site.

Another point to bear in mind when choosing names is that on the internet there are no shop signs or geographic areas to attract passing traffic. With an offline shop called ‘Books’ someone driving past may notice the bookshop for reasons other than its name. For example, the shop may stand out due to its striking window dressing, or by virtue of its location, or simply because it is now there instead of the print shop that used to occupy that space. On the web, people will only find you through your brand name. So, the last thing you need is to get lost among a sea of similar names.



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What Makes A Brand Authentic And Resilient?

What we know of great brands is that they are trouble-resistant and resilient IF they have authentic value. Authentic value is seen in a track record of delivering on your promise, consistently, over time. It’s also about providing that which no one else can to a target audience that feels you understand their needs and exceed them.

Brands are resilient when those who feel loyal to them will tolerate small missteps, because the brand has made a difference in their lives. It’s like hearing a rumor about someone and saying, “What? Nonsense. I find that impossible to believe.”

People who feel a great loyalty to Walt Disney Company probably will not blame the brand for accidental deaths on park rides. One bad film from my favorite director certainly will not cause me to stop seeing his films. A single missed deadline from a vendor would rarely cause you to terminate him.

Just as in personal relationships, those who know you best and trust you will forgive you if you make a mistake or two. The key is creating goodwill and trust. I call that goodwill a brand: the experience I’ve had, as your client, of the best you have to offer and my trust (or expectation) that you will continue to deliver that value.

Now, how do you create authentic, resilient brands in your small business?

A Thousand Small Gestures

Michael Eisner, former CEO of Disney said, “A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”

A thousand small gestures. Doesn’t it make sense that if, out of a thousand small gestures, one of them is inconsistent, my brand could still survive? However, if 200, or even 20, were out of character, then my value would be undermined.

Every interaction with your brand creates – or destroys – brand value for your company. Whether with you or your employees, your product or service, stationery or signs, storefront or office, your brand is affected. That’s why it’s so critical to examine all these touch points of your business to see what kind of experience you’re delivering.

Anyone (and anything) working on behalf of your brand must be delivering the value you promise – every single time.

Experiences that meet or exceed customer expectations greatly enhance the value of your brand and build resilience. Consistently positive experiences can ensure customer loyalty and spark word-of-mouth, an incredibly effective and profitable form of marketing.

Brand-Building To Do List:

1. Work to understand your authentic value from the point of view of your intended audience.

2. Examine the “touch points” of your brand. Are they consistently delivering the experience your clients expect?

3. Initiate one new, small gesture this week. How can you deliver more of your authentic value to your intended audience with your brand?



Website content

? They are not. They just don’t work online as fast as other tools.

Brands should trigger emotional feelings that will determine consumers to buy. A good slogan could work, but it is not enough to have a slogan if the contents of your websites are not supporting its message. So what is your message? What should your potential clients really know about your brand? Is it reliable? All brands assert the same. Is it the best on the market? When it comes to an online brand people just need to know the real advantages and benefits.

At Burger King you “feel the fire”, Coca-Cola… you “love it!” Philips is about “sense and simplicity” and Panasonic gives you “ideas for life”… All these global brands have something in common: they back-up their slogans with powerful online and offline branding efforts. If you look at their websites you’ll notice they are all incredibly designed, user friendly and rich in valuable information. For example customers landing on a Philips page understand right away what the “sense and simplicity” motto defines. So when you build up your online brand make your values stand out.

Creating an Online Brand

Online branding is a science because the Web is evolving faster than brands. It is hard to build up an online brand, but not impossible. What do your customers first think of when they see the name of your company online? If your answer is “nothing” you are on the wrong path. When you build a brand online you have to force it and reinforce it. Force your customers to grasp it and once they do, remind them of their choice: newsletters, articles, press releases, emails, free giveaways and so on.

You cannot create an online brand if you disregard a few important aspects such as understanding your market and the reflection of business values through your brand. Success comes in little steps – branding is still a time-consuming and costly process. Yet online, there are some free opportunities. However, unless you are a branding expert yourself, you need professionals to take care of your branding campaigns.



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