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Steve McMains asked:


What is your favorite cellular service provider?Well,mine has been Hutch.I used Hutch for quite a long time.I liked it not only because of its great service but also because of its great ads. However these days I don’t use Hutch any more. In fact it is true that I remember the name rarely.

After Vodafone bought Hutch they changed the name.You can see just a change in the name can make such huge difference that people have started forgetting Hutch.Instead of calling Hutch they call it Vodafone.If you think deeply you will understand that it is not only a change in name.It is rather the elimination of a brand.

Yes,that is the power of branding.It can make or break a business in no time.So branding is very crucial.Brand exists in the consumer’s mind. Whether you own a big or a small business you have a brand.People have certain ideas about your company. You can not create your brand,you can only control it.

Successful branding depends on continuous repetition.You should reach your target audience and keep reminding them about your brand more than often.Whatever media you are using this is the mantra behind every winning brand.

One of the fast and cost effective medium of reaching your target audience these days is Internet.The web world has a huge audience. You can reach millions of people across the world at the same time.Unlike other mediums you can reach them 24×7. You can do this easily by making a good website.



Internet branding has several benefits.It can appeal to both the audio-visual senses at the same time.A good website combines relevant image and informative content which is a good way of earning the consumer’s trust.Your target audience can visit your site any time to get information or to buy something.

Making a good website is not really a big deal.Just follow a few simple steps and you will end up with successful online branding.

•    While making a website follow the search engine algorithm so that your site can rank high in search engines and people can find it easily.

•    Use relevant images and informative content.

•    Make your site interactive.Ask for customer feedback,query,suggestion etc.

•    Repeat the logo in every page of your website and keep the design elements same.

•    Make your site user friendly.

•    Understand the customer need. Make the site in such a way so that users can immediately find what they are looking for.

•    Publish newsletter regularly. This will help you to get in touch with your potential customers.

•    Brand your domain name by putting it on your business card,letter head,email signature etc.

•    Create free e-books covering topics that might help your target audience.

•    Publish articles worth reading. Put an URL of your site at the end of your article. It is one of the best ways that can be utilized for free publicity.

Internet branding is not that tough.Implementing these tips will enable you to achieve your desired result.



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Marc Hardey asked:


The model struts down the catwalk, flaunting the outfit she is wearing. Onlookers frantically scribble down information or type on their laptops as they quickly make an assessment of the clothing being paraded. In the meantime, the model walks towards the end of the runway where the designer clothing’s label is printed. She stops, strikes a pose, and then executes a well-rehearsed turn.

The dress the model is wearing is part of the new line of one of the hottest clothing designers in the country, and will be hitting specialty stores soon. It comes with a price tag that will make most people swoon. There’s no denying, however, that no matter how expensive the model’s clothes may be, someone will always want it. The rich will snap it off couture houses; the middle class will settle for similar-looking versions. It can’t be denied. Modern society has become obsessed with designer products, and the popularity of designer bar stools is only one of many examples.

Designer Dollars

From wristwatches to shoes and from luggage to clocks, it seems society cannot get enough of designer products. While a broad range of designer products exist on the market, designer fashions are the most lucrative and famous. To show this reality, consider that the U.S. government reported the average income of fashion designers for 2005 to be about $67,000. In 2000, the highest 10 percent of fashion designers’ earnings was over $100,000! You can be certain that many fashion designers spend hours perfecting their craft while seated on various designer bar stools.

Counterfeit Caliber

While the public is certainly fascinated with designer clothes and designer products in general, what creates this interest? Why do many consumers often choose designer products over cheaper name brand and store brand products? One reason is that consumers often believe that name brand products have higher qualities than other products. However, when comparing the ingredients of many food products, for example, they are often basically the same for both store brand products and their equivalent name brand products.

Does this mean that you are always getting the same value when you buy knockoff products? Not at all. Recently, it was reported that almost 20 percent of China’s domestic products were unable to reach minimum quality control standards. Even more problematic is that made-in-China products are often sold in foreign markets to increase corporate profit margins. American companies such as Wal-Mart sell numerous made-in-China products on their shelves, while it has been estimated that China produces half of the European Union’s knockoff market! Besides food, counterfeit products compromise the quality of other types of products, such as designer bar stools.

Superb Stools

When shopping for bar stools, stick with original designer bar stools. These products are sold in a variety of styles that generally look more contemporary and sleeker than typical bar stools. Also, designer bar stools are made of the finest products, which is typically not the case with knockoff products. Thirdly, designers of designer bar stools have spent hours upon hours to create these original seats. Buying knockoff versions to save a few dollars is simply a slap in the face to creativity and good old-fashioned hard work.

The world of designer products continues to expand and improve. By choosing original designer bar stools, you are abetting the evolution of innovation and quality.



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Article Manager asked:


Perfume is a cosmetic, which all of us wear to attract others with its superb and unique fragrance. In order to be successful in our mission, we do extensive research and study before finally buying a perfume. To stand out in a crowd due to sweet smell is everybody dream and the best possible way to do is by buying a designer perfumes. Uses of designer perfumes make a person feel special because it is formulated with some best of ingredients and fragrance oil. Sweet and nice smell is loved by each one of us and it also helps to refresh our mind and body. Designer perfumes are the best way to leave an everlasting aroma and fragrance in the surrounding atmosphere.

Perfumes are quite popular among people of different age group and it has been used since ages. Due to the brand consciousness attitude of our young generation, they are very much attracted towards designer perfumes, which provide them with sweet aroma and soothing effects. Designer perfumes are generally of high price and their prices are determined in accordance to their popularity and demand in the market. Moreover the use of high quality fragrance oil and ingredients also account to its high price. Increase demand of designer perfume among the younger generations has also considerably made them a hottest property in the cosmetic market. 

Perfumes like clothes work best if worn it rightly. One should carefully select the designer perfume as only pleasing and subtle fragrance enhances his aroma. The most important fact about wearing a designer perfume is that, it should be applied in the right place for the best effects. To have the best effect, designer perfume should be applied on the key pulse points on wrist and throat and it should be sprayed from a distance of 6 inches. Applying too much of designer perfume is not a good idea to be smelling great all through the day, in fact the right application of the perfume will only serve one purpose.

Designer perfumes are quite helpful for an individual who want to make a style statement. But like all the other cosmetics it should also be carefully used keeping in mind the people, location, environment and the occasion. All these aspect plays a vital role in deciding on brand of designer perfume that one should wear. Wearing a designer perfume that does not match with the occasion and environment will leave a bad impact on the people and surrounding.  It is important that to have a right impact of the designer perfume, it is rightly used and selected. Designer perfumes are the best way to leave an everlasting aroma and fragrance in the surrounding atmosphere.



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Julia Raven asked:


You know how the old saying goes, ‘you get what you pay for’. It’s true, you get what you pay for. This rule applies to anything you spend your money on, no matter how big or small it is. When it comes to business, your main asset, which is your credibility is on the line. Since your credibility is at risk here, you should never hesitate to spend on the best products and services, which will benefit your business. Of course this does not mean you should spend more than your budget can handle.

The main objective of any business is survival, and in order to survive a business has to grow. The key to business growth is branding. The easiest and fastest way to grow a business is to create a brand name and better yet a business logo, which people will easily remember. A great example of superior name and logo branding is google. It’s rare finding someone who does not recognize the multicolored google logo.

Choosing an easy to remember name is the first part in branding yourself as a professional. Even more importantly you got to choose a logo to match the name. Getting a professional logo designed is one of the areas where you want to look at spending a good amount of money. Getting the right designer to do the right logo for your purpose can be expensive, but this should be considered as an investment in your companies future. The right designer does not always come cheap and you should be prepared for that.

The earlier you begin branding your company with a logo, the better chance you have of forming a highly recognized and successful cooperation in future. So the earlier you make such an investment the better. The reason why all of the big corporate giants spend huge amounts of money on designing a logo, is because they know that people’s minds work with images better. Having someone remember a picture is far easier than getting them to remember a few lines of writing. Now that you know this take advantage of it. Sooner or later you will beat your competition in your market area, and they won’t even know it.

We live in a branded world, if you ask someone what they would rather have a cheap leather bag or an expensive Gucci leather bag, you will be surprised that most people will go for the expensive one, not knowing that both bags are the exact same, the only difference being is that one does not have the name ‘Gucci’. The sooner you take action and start your campaign of branding, the faster you will be on your way to a highly valued and sought after business.



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hemanth asked:


HTML PUBLIC “-//W3C//DTD HTML 4.0 Transitional//E–> What’s inside a Luxury Brands-?Introduction

A brand is a name more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo and design scheme that convey the essence of a company, product or service. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising and media commentary. A brand often includes an explicit logo,fonts, color schemes ,symbols and sound which may be developed to represent implicit values, ideas, and even personality. The key objective is to create a relationship of trust.

Luxury, derived from the Latin word luxus, means indulgence of the senses.

Luxury Brand

Luxury brands are brands whose ratio of functional utility to price is low while that of intangible utility to price is high. Such brands share characteristics like consistent premium quality, a recognizable style or design, a limited production run of any item to ensure exclusivity, an element of uniqueness and an ability to keep coming up with new designs when the category is fashion-intensive. Retail management company KSA Technopak estimates the market for luxury and high-end clothing in India at Rs 1,000 crore and for accessories at another Rs 1,000 crore. Many leading global luxury brand marketers have started taking our market seriously. It is estimated that by 2010, Indian consumers are realizing about the luxury brands.

How Different is Luxury goods’ Marketing & Brand building.

Luxury goods’ marketing is a different ball game as the type of customers involved fall in a different class altogether. These customers are influenced more by glamour and style and want to stand out in a crowd. They do not hesitate whey they buy a Louis Vuitton bag costing Rs 50,000 or Fendi accessories costing Rs.40000 & so on.

Managing luxury brands is as much an art and science. The challenge is to create a demand for something which is not really needed. After all, it looks crazy to spend Rs 50,000 on a handbag or Rs1,27,000 on a sunglasses. Creativity plays a key role in creating such a premium image. Many luxury brands achieve legitimacy and fashion authority as a result of the creative talent of their design teams who respect the brand heritage and yet continuously reinvent it. Brand-building is a different ball game in case of luxury goods. Fashion shows, special events, and other public relations efforts must be carefully coordinated to convey the desired image. The magazines selected for advertising are often unconventional and trend-setting. It is the kind of people who read them, not the numbers, which matter. The movies in which the brand appears and the celebrities and pop icons who endorse the brand must also be selected carefully. Traditionally, luxury brand retailers lack automation of transactions with clients. Using Software packages they can easily maintain the records and also leads to good customer relationship and also customer retention. Customers who buy an accessory like a belt or sunglasses today may purchase higher-value items tomorrow. one who buys a single item from one store may buy items of the same brand in other stores around the world. Customer databases enable owners to contact their consumers with invitations to collection previews, end-of-season sales and other events. Customer databases also ensure that even when salespeople leave, their knowledge is not lost.

 



Some of the points discussed so far are exemplified by the French luxury goods conglomerate LVMH . is a French Holding Company and is the world’s largest Luxury goods conglomerate. Louis Vuitton which owns several famous brands in various product categories:

Fashion and Leather goods (Christian Lacroix, Donna Karan, Givenchy, Kenzo and Louis Vuitton) Watches and Jewellery (TAG Heuer, Ebel, Chaumet and Fred).

Conclusion:

Luxury Brand is clear evidence that the super rich of the world, irrespective of which country they belong to, have similar lifestyles, tastes and aspirations. They want the best and the latest in fashion. At many big social functions today in the country, it is not uncommon to see women carrying Vuitton’s Theda or Monogram Ambre handbags. Developing luxury brands involves heavy investment of time, effort and money. That needs a different kind of mindset which is generally lacking in many Indian companies who look for quick returns. That is why there are few Indian luxury brands. But for those who are willing to take the plunge and wait patiently for the results to come, there is a pot of gold waiting at the end of the rainbow.

References:

http://en.wikipedia.org/wiki/LVMH Debashis Pati, ”BRANDING Concepts and Process”, Macmillan India Ltd.,2002 http://hauteconcept.com/2008/06/30/louis-vuitton-wins-ebay-ruling/

 



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Nazeer Daud asked:


Developing a cool business brand isn’t as easy as you would think. You can throw money at some problems, and they’ll get fixed, but branding is different. You have to think outside the box, and be innovative, if you want to build a brand that’ll stick. In this article we take a peak at businesses that have managed to build the best brands, and the strategies they have used to make their branding happen.

Google

Google’s spent approximately zero dollars on traditional media buying. You won’t see their adverts in the middle of Coronation Street, and nor will you find their adverts in page six of the Guardian. Google’s growth comes from grassroots support and public relations, and that helps to mould their branding efforts for their business. There are countless other examples of companies that have succeeded without spending a penny on media. Many people would argue that Google’s strong brand comes from having great products and being willing to buck the trend with the way they run their business.

Allen & Company

Allen & Company is an investment bank with less than one hundred staff. They are known for shopping some of the web’s hottest start-ups and getting big bucks for their effort. However, Allen & Co’s approach to branding is slightly different than most. They don’t have a website, they don’t issue press releases and you won’t find their adverts anywhere either.

However, they have an excellent track-record for doing deals, and are often mentioned in the press when associated with the transactions they have participated in. Anyone looking for an investment bank to help them sell their internet business is likely to give Allen & Co a call. Not because they have came across their website, or because they seen their advert, but because they know they’re a player that can get things done. An example of branding yourself as a business that’s too cool to advertise.

Burberry

Burberry is a high-end fashion label with a tartan print that was associated with celebrity and prestigious – at one point at least. The print was worn by celebrities in the public eye, and this in-turn helped to drive mass-market appeal. Their approach to branding was to focus on social proof.

However, as the brand managed to gain more and more market-share, this – for some people – killed the very essence of the brand. It was no longer for the elite. Some would say the success of Burberry has meant the death of the branding they worked hard to build. Others would say that it has catalysed its transformation into an accessible high street business.

Apple

Apple, to some people, is seen as they number two to Microsoft. However, unlike Microsoft, Apple customers are extremely loyal followers who are often willing to pay more to be associated with the brand. Apple prides itself on innovation, and often claims to be the first company to come up with an idea that others will follow. Apple, like Google, prefers to focus on products and let their customers and the press do their marketing for them. Apple also understands that product design forms an important role in how their business is perceived.



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Johnny Albertson asked:


The business world is all about first impressions. If a customer likes what they see right away, they are likely to invest. This is what makes branding so important. Your brand is what consumers will initially encounter when introduced to your company. You want your brand to entice potential customers to dig deeper and further explore what your company has to offer. With any luck, they will like what they see!

How to Develop a Brand

Begin by identifying your target market. You branding strategy will depend heavily on this factor. For instance, you will choose different approaches depending on whether you are marketing to wealthy, retired men or adolescent girls.

The spending habits, interests, age, gender, education level, and many other factors will play into your branding plans. Similarly, your target market will also dictate where you make your brand visible. If a wide margin of you potential customers read the New York Times, you’ll want to advertise there. If they are a more tech-savvy bunch, making your brand well known on the Internet will become a priority.

Once you know who you are trying to speak to, you have to figure out how. Decide what makes your company unique. What distinguishes you from the other guys? Why should a customer come to you instead of the competition? It is in developing those unique selling points that gives a face to your company.

Perhaps it is dependability, innovativeness, or creativity that sets you apart. Regardless of what it is, choose a couple of stand-out qualities and focus on them in the branding process.

Getting Your Brand Noticed

There are several ways to make your brand known to customers. The two main methods are the visual approach and the verbal approach. Any company would be wise to utilize both.

The visual approach involves a specific look to your brand that will be recognized no matter what the context. The best way to do this is through a logo. While it is helpful to have several versions of your logo to fit into different promotional settings, it is essential that a common “look” is maintained throughout.

Remember: what the eyes see, the brain remembers. Whether it be an identifiable font or a memorable graphic, the visual side of branding has become increasingly important in our media-saturated culture.

The verbal aspect of branding is directly connected to the visual. Sometimes they are one in the same, other times the words appear alone, away from the established “look.” The wording involved in the brand becomes evermore vital when separated from the visual.

Choosing a good name for your company is part of the branding process. Be sure to choose a name that is descriptive. Don’t get too creative with made-up titles that “sound cool.” They might be pleasing to the ear, but they won’t be remembered by the brain. Whether a customer sees the brand name with your logo or in a newspaper article in plain text, they should instantly recognize it.

A tagline can also be helpful in bolstering the brand. Taglines should always be short and sweet. Something clever or catchy will stick in the memories of customers the same way an attractive logo will.

Marketing With Confidence

You thought coming up with a brand was challenging, now try maintaining it. A devotion to your brand displays a devotion to your customers. It also shows that you have confidence in your product. Consumers will perceive that confidence and subconsciously internalize a feeling of trust for your brand.

It is that positive gut-reaction that you want. A creative, confident brand is generally the face on a creative and confident company, and that is something any customer will notice and remember.



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Chaim Ringer asked:


“What a strange power there is in clothing” Whoever spoke these very wise words sure knew the power of clothing. And so do we at TheMall123, because we believe that you are what you wear. That’s why TheMall123 is online 24/7 with the widest range of designer clothes, so you can be your best and look your best all the time. Our web store is host to some of the biggest designer labels in apparel. From Bally and Burberry and Gap and Gucci, to Polo and Prada, Levis and Lacoste, and Vuitton to Versace, get all the brands under one virtual umbrella. Our range of designer wear is second to none in terms of quality, authenticity, and price, and you’re bound to get the latest trends first up at TheMall123. If you’ve never been into branded fashion, it’s probably because you thought labels were just too high-maintenance for you. Well, here’s your chance – investing in a prêt-a-porter wardrobe is no big deal at TheMall123, for we have the hottest wardrobe options at really cool deals! All our affiliate stores stock the crème de la crème in brand names – whether it’s a Ralph Lauren you’re after or the hottest new collection from Chanel, we’re connected to fashion and designer wear like no other. And what’s more, the big names themselves are proud to be associated with TheMall123 – we share a relationship of mutual trust and understanding with the fathers of fashion and the sultans of style, and TheMall123 is a force they believe in as a platform for their products. So don’t wait any longer, and go in for that new look you’ve always pined for- jump out of those old and ordinary clothes and get ready to store some of fashion’s most haute names in your closet – it’s all just a click away!



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