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Lenny asked:


Contest4UAE – Platform for your brands

About UAE

The UAE has a well developed and technologically advanced telecommunications infrastucture and has high mobile and internet penetration.With the introduction of several scheames and development programmes introduced by the government for the local community the internet is now fast becoming well accepted tool of communication , reasearch or entertainment among the locals of uae. Among expats the internet is a basic must use communication medium inorder to keep in touch with relatives / family / friends overseas either at home or the internet café’s besides using it as a source of entertainment and research.

UAE Population – 3,750,000 approximately AGE GROUPS 0-15 — 24.6 %

Internet users – 1,321,250 15 — 50 — 72 %

Percentage – 34.7 % of the population >50 — 3.4 %

Contest4uae has been customised to address the entertainment needs of this ever growing internet community.

About Contest4UAE

A strong brand can provide a competitive advantage in terms of customer satisfaction, profit and customer loyalty.

On the web, brand power is measured on how you collaborate with the customers and provide value. Value can be provided by providing a customer the ‘Brand Experience’ – an experience that adds value to the brand and strengthens the bond.Such a ‘Brand Experience’ can be employed in different degrees for desired results. Such a ‘Brand Experience’ is provided by Contest4UAE — the only online contest and gaming portal available in English & Arabic

Marketing Solutions

The entire brand world is everchanging with new technology bringing about new opportunities to present and use in a different ways inorder to create an enriching experience which builds value among people ‘Your customers’.

We offer an excellet platform to answer the very questions which Marketing experts are faced with ..

Q. ” How do I get the attention of the young and trendy ?”

Q. ” Are there any new and improved ways of rewarding my loyal customers” ?

Q. ” We are spending dhs 30000 on magazine advertisement per month but are they even reaching an audience of 3000 actual readers How can we check actual readership or usage? “

Q. “Is there a way to penetrate my brand into the consumers mind at a convinient time and place of the consumer” ?

Q. ” My brand is not strongly associated with innovation, how can I change this perception especially among the younger Technology savy Generation”

Q. “How to use the power of the internet and its cost effectiveness to maximise my ROI”

Q. “English and Arabic are the main languages of your customers how to get close to them providing the same experience in their own language?”…….and more.

Online Contest (English & Arabic)

In this tech savy age where a consumer looks for the new and innovative, it is essential to create a relationship with them in a way of interest to them – new and innovative. Contest are an effective tool to add value to the relationshipand keep it going Online contest increase brand awareness and provides an opportunity to educate customers about brand values, product range and features etc..

Contest4uae with experience of doing contest designs for leading brands offers flexibility in the design of the contest.The results are tracked and creative mix is changed appropriately.The winner is arrived at either inhouse methods or as required by the client..

CUSTOMISED Brand Centric Games (English & Arabic)

Its well known, the mantra for success in the online world is interactivity. Games with the inherent interactivity grab the attention of the visitors and hook them to stay online.

Branded games, by involving product in the story leverage the interactivity of the games for the brand. The rare synergy developed between the game situation and the brand, enable branded games to develop a bond beteen the brand and the user.

The contest4uae team with experience in the interactive domain, design games that identifies the brand attributes and weave them in the story of the game. Such composite story enables the branded games to retain the internet users attention, accentuate the brand attributes and also extend brand reach via a possible viral component.

Mobile Marketing (English & Arabic) * Coming Soon

Why Contest4UAE ?

Contest4uae maintains a strong creative team with experience of creating compelling content to be hosted on the contest/ gamming portal in both english and arabic.

Contest can now reach the entire internet user pupulation of the GCC using the contest4uae portal to host the game/contest

Contest4uae will provide you its database of existing users to form the base of your promotion/ contest or you create a new one completely. Right from creating the game as per the clients brief, to developing and hosting and finally to providing feedback and statistic reports on users and other information can be done by our services.

No need for booking space in news papers for advertising winners repeatedly after the completion of the contest, all our contest users will receive winner updates via- email plus their names / pictures will be displayed on our winners section

Contest4uae is available in English and Arabic. · No need to hire flash designers / programmers etc or creative team / agency. No need to invest in creating your own website and then advertising for this website to get known, publishing the winners, contacting the winners and distributing the prizes contest4uae team can take care of all of this. The Contest4uae team is on the verge of completing its project for providing mobile marketing soulutions in the entire gcc which will be used as a tool for developing and hosting promotions / campaigns on the internet and mobile / Wireless Application Devices. Providing SMS Based promotions, MMS product launches, Wireless brand sites, Branded Gaming , Research and much more. The new worlds contesting habits have changed and even very busy people who never have the time to cut / paste / post / drop contest / questionaires find it easy at the click of the mouse taking part in contest at a time and place which is convinient to them.

In the U.A.E where besides the shopping malls people have very few options and prefer to stay and relax in the comforts of their home but get bored and ultimately look to the internet to provide entertainment / information etc….Contest4uae acts as a magnet for such users within the GCC providing quality entertainment and rewarding experiences.

Log on to www.contest4uaecom today !!! To preview a refreshing new exprerience launching in 2006 FEB for the Middle east .

Be part of the launch which will be supported by Advertising in Print/ Internet and promotions / events in 2006 Jan and take advantage of our special launch offers.

If you require more information or case study sample please contact us Contact our Team E-Mail info@contest4uae.com For advertising oppurtunities E-Mail advertise@contest4uae.com Call Mobile: +971 50 422 1769



Kansieo.com

David Webster asked:


We can’t deny that our world today is fast advancing especially when it comes to technology (i.e. research, gadgets, and devices). Before, the only way you could get to communicate with people who lives so far is through snail mail. But with our technology today, distance is not a problem, e-mails are one of the fastest way to communicate, also mobile phones.

Mobile phones are one of the greatest innovations today aside from computers. They allow individuals to communicate even at a great distance. One of the leading mobile phone industries in United Kingdom is 02. It has belonged to the top ten mobile phone and service providers in Europe in the year 2004, with over 13.6 million subscribers of o2 mobile phones. In fact, mobile phones have made a great impact in the gross domestic product of UK.

If you think mobile phones are just designed for simple calls and text messaging, then you’re wrong and probably left behind. O2 has made itself outstanding by adding wonderful features in its gadgets. O2 mobile, the O2 group operating in Europe offers wireless services to its consumers. Some other excellent features which O2 provides include Wireless Fidelity (Wi-Fi), Bluetooth and 3G connectivity. XDA phones, one of the best selling O2 mobile phones have windows mobile 6.0 which allows the user to access the internet and download files. This windows mobile 6.0 also allows an individual to open word documents, excel documents, PDF documents and even power point presentations using O2 phones.

Some of the brands of O2 that have become the apple of the eye of consumers are Nokia N95, Sony Ericsson Cyber Shot digital camera phone (i.e. K850) and walkman phones, and some models from Samsung. O2 has manufactured top rating phones such as XDA phones which consist of O2 XDA Stellar, O2 XDA Argon and O2 XDA Orbit.

O2 subscription plans and packages are affordable and have a lot of varieties to choose from. They also bonus features like free text messages and voice messages. You can also download your favorite music and games in your O2 phones. o2 mobile phones are located at O2 branches and could also be bought online. You should check out their website to find out about your subscription options and the handsets you can avail of.



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Todd Ash asked:


Authentic personal branding: Most buying decisions are based on trust, confidence, and emotions people have related to a product, service, or person. Branding is more important than marketing and sales. Branding is influencing, by creating a brand identity that associates certain perceptions and feelings with that identity.

Everyone has a Personal Brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. This will help you to actively grow and distinguish yourself as an exceptional professional.

Most traditional personal branding concepts focus mainly on personal marketing, image building, selling, packaging, outward appearances, promoting yourself, and becoming famous, which can turn into an ego trip and let you be perceived as egocentric and selfish. They define personal branding from a personal marketing (selling) point of view. Personal branding is more than just marketing and promoting yourself.

Personal branding is the new holy grail of marketing. Whereas superior skills, great resources and inside knowledge at one time gave you a competitive advantage, now they are merely prerequisites if you even hope to compete in today’s competitive marketplace.

To the chagrin of the purists out there, skills, resources and knowledge have become mere commodities. Because your personal brand is uniquely about you, it will never become a commodity. Personal branding is also critically important because statistics overwhelming show people buy personalities and ideas long before they buy products/services. The trend is unmistakable. Those with the best personal brands win.

Personal branding is also not an option. Everyone has one; your current personal brand is either positive, negative or neutral. The challenge for most professionals is that they lack the discipline necessary to define their personal brands. As a result, their peers select it for them. Unfortunately, the personal brand others select for you will not always be the personal brand you would have selected for yourself.

Love is an important element in this Personal Branding equation. It is about loving yourself (self-love), loving others, and loving what you do. You should love yourself in at least equal measure to others or things. This can be found in most religions: to love others as you love yourself. Without knowing who you are (self-knowledge), it’s very difficult to love yourself and others. You need to make a positive emotional connection with yourself and find yourself interesting first, otherwise others you will not make a positive emotional connection with you and will not find you interesting. With an authentic Personal Brand, your strongest characteristics, attributes, and values can separate you from the crowd. Without this, you look just like everyone else.

It’s a way of clarifying and communicating what makes you different and special and using those qualities to separate from yourself from your peers so that you can greatly expand your success. Personal branding is the strategy behind the world’s most successful people. It is the difference between an ordinary career or business and an exceptional one.

You learn how to apply the principles of personal branding to your own practice so that you stand out among the ever-increasing number of coaches and career management professionals. This enables you differentiate your practice and greatly expand your success.

Branding isn’t just for products, services, and companies any more. There is a new trend called personal branding. Personal branding is essential to career development and is an effective career tool because it helps define who you are, what do you stand for, and what makes you unique, special, and different. Personal branding is also essential to business development. People want to do business with people they know or with whom they feel some sort of connection. If you are a familiar and consistent presence, they will have the sense that they know you and are more receptive to doing business with you.

Traditional personal branding works in the same way as company branding; communicating values, personality, and ability to its audience to produce a positive emotional response. You can shape the market’s perception of your personal brand simply by defining your unique strengths, values, and personality, sharing it with others in an exciting, persuasive manner, and cultivating your brand continuously. It’s something that you can develop and manage, which is essential for future employability and success.

Everyone should take the responsibility to learn, improve, build up their skills and be a strong brand. It’s time to make an effort to discover your genius and authentic dream, imagining and developing yourself as a powerful, consistent, and memorable personal brand. It was branding guru Tom Peters who launched the personal branding movement with an essay published in Fast Company in 1997 under the title “The Brand Called You”.

Your image reflects on your company, friends, and family. You, however, need to be accountable to yourself first. If you’re dancing on the tables at the bar, and worried about getting caught, either you have something personally wrong, or you need to find a different job that accepts your lack of inhibition. If your Facebook photos might get you in trouble, take them down, or decide you want to work at a place where they don’t care about that sort of thing.

Your personal brand is a critical asset in today’s online, virtual, and individual age. Having a good professional reputation is the key to success. Personal branding is becoming increasingly essential to personal success. It’s therefore important to be your own brand in order to be successful in life.

The image of your brand is a perception held in someone else’s mind. Successful personal branding also entails managing this perception effectively. Your personal brand is the expectations, image, and perceptions it creates in the minds of others, when they see or hear your name.

If you ignore this law, you will create mixed signals, and confusion, and all your efforts at branding will go to waste. Because the message you’re actually sending might not be the one you designed, but the one that the public picks up on in your tone and in your attitude and in your actions.

The authentic personal branding concept is durable and less cosmetic than current methods. It places more emphasis on personal development, growth in life and empowerment, and focuses on the human side of branding. Traditional personal branding approaches can turn into an ego trip.



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Naz Daud asked:


Developing a cool business brand isn’t as easy as you would think. You can throw money at some problems, and they’ll get fixed, but branding is different. You have to think outside the box, and be innovative, if you want to build a brand that’ll stick. In this article let us take a peak at businesses that have managed to build the best brands, and the strategies they have used to make their branding happen.

Google

Google’s spent approximately zero dollars on traditional media buying. You won’t see their adverts in the middle of Friends, and nor will you find their adverts in page six of the The New York Times. Google’s growth comes from providing a great service, grassroots support and public relations, and that helps to mould their branding efforts for their business. There are countless other examples of companies that have succeeded without spending a penny on media. Many people would argue that Google’s strong brand comes from having great products and being willing to buck the trend with the way they run their business.

Allen & Company

Allen & Company is an investment bank with less than one hundred staff. They are known for shopping some of the web’s hottest start-ups and getting big bucks for their effort. However, Allen & Co’s approach to branding is slightly different than most. They don’t have a website, they don’t issue press releases and you won’t find their adverts anywhere either.

However, they have an excellent track-record for doing deals, and are often mentioned in the press when associated with the transactions they have participated in. Anyone looking for an investment bank to help them sell their internet business is likely to give Allen & Co a call. Not because they have came across their website, or because they seen their advert, but because they know they’re a player that can get things done. An example of branding yourself as a business that’s too cool to advertise.

Burberry

Burberry is a high-end fashion label with a tartan print that was associated with celebrity and prestigious – at one point at least. The print was worn by celebrities in the public eye, and this in-turn helped to drive mass-market appeal. Their approach to branding was to focus on social proof.

However, as the brand managed to gain more and more market-share, this – for some people – killed the very essence of the brand. It was no longer for the elite. Some would say the success of Burberry has meant the death of the branding they worked hard to build. Others would say that it has catalysed its transformation into an accessible high street business.

Apple

Apple, to some people, is seen as they number two to Microsoft. However, unlike Microsoft, Apple customers are extremely loyal followers who are often willing to pay more to be associated with the brand. Apple prides itself on innovation, and often claims to be the first company to come up with an idea that others will follow. Apple, like Google, prefers to focus on products and in turn their customers and the press do most of their marketing for them. Apple also understands that product design forms an important role in how their business is perceived and exploits this to its full potential.



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Scott White asked:


Corporate identity is a company’s visual presence, which involves the corporate logo and design strategy for corporate marketing collateral. Corporate identity does not encapsulate brand identity, which is best defined as the soul of your company. However, a corporate identity may, and often does, reflect a brand identity. But some ad agencies, marketing companies and graphic design agencies would have you believe that brand identity is the same thing as corporate identity and that changing a logo or design strategy will change the brand identity. However, this is not the case. There are many intangible factors that weigh in on a brand identity. Such cosmetic changes can help a brand identity by making it evident to customers that a company cares about its appearance, but that’s about the extent of its power. A corporate identity does, however, need to evolve with the times. Failure to do so can negatively affect a company’s brand identity, but care must also be taken to not overly revise the presentation of a brand, lest customers be concerned about the state of a company. Corporate identity, along with organizational culture, product quality, service reputation, features, benefits, performance and value, are some of the key factors of brand identity.

Brand Identity – It’s the essence of your company Brand identity is the complete package of a business to its customers. It includes the company’s service reputation, product quality, features, benefits, performance and value. It is the summation of all these things, which create brand identity.

Brand Image is the market’s perception of your brand identity, which may or may not coincide with your intended brand identity. Companies must work hard at the daunting task of getting brand identity and image to align…or hire a true branding company.

A branding company can show you how success starts with the brand identity. Do you have a branding strategy? Are your employees aware of it and able to be ambassadors for your company’s brand during interactions with the outside world? Are you making the most strategically sound decisions for your brand? Do you know your customers’ perceptions of your brand?

If your answer is “no” to any of those questions, take the first step in being able to answer yes to all of them and success.



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Chris Shetler asked:


Gifting: A corporate tool to build friendship

Is your company among the ones which believe in popularizing their brands through promotional gift items? If your answer is yes, then rest assured you are on the right track. Be it key-chains, notepads, pens or cutlery sets, you can turn your customers into friends by gifting them these items at regular intervals.

Key-chains as promotional gift items

There are various items that you could gift your customers with. Key-Chains being one of them. Although small in size, the fact that key-chains serve various purposes, make them unique promotional gift items. You can today choose from a wide range of key-chains. Besides, you can get them custom-made for your company .

Following are some of the popular types of key-chains that can be used as promotional gifts.

Custom key-chains

Custom Made Keychains Attractive, popular and flexible in accommodating a myriad of designs, creating brand awareness through key-chains can be sophisticated, fun, cool and classy — all while providing a highly effective visual vehicle for promoting impressions of your brand, logo, name or organization, and all this in a cost-effective manner.

Engraved Key-chains: A Shimmering Focal Point

These polished chrome engraved key-chains can be custom engraved on one or both sides with the expression of your choice.

Engravable keychains are unique because they allow you to eloquently brand products with what you want to be remembered for.

They can be engraved with your company’s logo or more of your company’s contact information.

Laser engraving gives products the extra edge they need to effectively evoke a personalized touch to company information and logos.

Serving as effective holiday or everyday gifts, engravable keychains go everywhere they are carried and, in turn, will disperse your company’s information ubiquitously.

Whether your engraved key-chains will be used as executive gifts or part of your marketing strategy, they will bring you the class and personal touch you want to emit.

Carabiner Key-chains

Laser engraved promotional and blank carabiner key-chains are a popular, easy to use and eye-catching way to help someone carry your message with them! Carabiners are quickly becoming the hottest item in promotional products. Blank carabiner key-chains are crisply engraved with your identity and/or business contact information. Moreover, you have an eclectic range of designs to choose from like fish, horses, dog bones, houses, stars and more.

There is indeed a myriad range of key-chains that could help create awareness about your brand . To make sure that you pick the highest quality key-chains that best describe your company, log on to http://www.promotionalkeychains.biz.



Kansieo.com

Peter Lesar asked:


The Chinese economy has undergone a dramatic transformation in the last 25 years. This has opened up new markets and business opportunities for entrepreneurs from all over the world. But to take advantage of these opportunities, every non-Chinese company, both large and small, must overcome the challenge of language. English to Chinese translation services can help your company get an edge on the competition.

The old Communist China of the 1950’s was what was called a controlled economy. (This system is also called a planned or command economy.) This means that all means of production were owned by the state and that individual enterprises were regulated and controlled in order to meet targets and quotas made by the central communist leaders. Under this system, all production, prices and distribution methods were strictly controlled.

In the late seventies the Chinese government began to revise this controlled economy system and began to introduce a series of economic and monetary reforms which were designed to move towards a more market economy. This led to a lessening of some of the restrictions on foreign investment and saw foreign companies, including some from the United States, begin to test the business waters in China. Despite the Chinese governments’ attempts to limit this expansion, pretty soon the Chinese economy was starting to boom.

During the eighties, the Chinese economy grew by almost 10 percent a year and this pace has continued until today. In 2004, China’s Gross Domestic Product was $1,931.7 billion, and with a population of over one billion people, China’s economic miracle is expected to grow and multiply for many years to come.

This has opened up the door for foreign investment and the possibility to sell to a brand new market comprised of Chinese who have not yet been exposed to many of the goods and services available in the West. But barriers do exist to companies doing business in China and any successful business enterprises must learn to overcome them in order to gain a foothold in this emerging marketplace.

The most challenging thing to overcome is the question of English to Chinese translation. Since very few Chinese speak English and most North American companies have little capacity to either speak or translate into Chinese, there is no way to market, advertise or sell to this marketplace. Luckily for American businesses wanting to do business in China, there are a number of qualified companies who offer both Chinese to English and English to Chinese translation services.

This allows American companies to speak and understand Chinese, but more importantly, these Chinese translation services allow the one billion potential customers in China to learn more abou,t and to buy, American goods and services. A professional translation services provider can open the door to China and allow American businesses access to the hottest economy on earth.



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Matthew Franchise Anderson asked:


Fans are offered the chance to offset their own vehicles CO2 emissions when driving to and from Brands Hatch racetrack

The first motor-racing team in Europe created to run its entire operation with a carbon zero policy, Cartridge World Carbon Zero Racing, will compete in the 2009 HiQ MSA British Touring Car Championship (BTCC). The season kicks off at Brands Hatch, Kent, on 4th and 5th April, 2009.

Cartridge World Carbon Zero Racing will race its two SEAT Leons on bio-fuels, minimizing its emissions and offsetting any balance. Adam Jones pairs with former BTCC Independents Champion and fan-favourite Dan Eaves for the ten race events during the 2009 season.

Fans are offered the chance to offset their own road-going vehicles CO2 emissions when driving to and from the BTCC rounds. By visiting the team website at www.cartridgeworldcarbonzeroracing.com fans can click on ‘Emissions Calculator’ to calculate and ‘neutralise’ their emissions by making a donation to support various environmental projects in conjunction with the teams carbon-offsetting partner co2balance.

When fans visit Brands Hatch for the first round of the BTCC 2009, they will be able to watch out for an exciting season from the strong pairing of the two motor sport professionals. Jones has achieved numerous outright podium finishes with small privateer teams in the past two seasons while Eaves remains the only driver in BTCC history to win all three races in one day (at Thruxton) in 2005.

Jones returns to the track after a fantastic 2008 season in which he finished 3rd in the independent standings. He finished the season in 9th place in the overall Drivers Championship. Highlights of his 2008 season were four 2nd places, two 3rd places and 6 podium positions.

Mark Holland, UK General Manager for title sponsor Cartridge World, said:

“Cartridge World Carbon Zero Racing is the first race team in Europe created with the sole intention of showcasing the performance, reliability and environmental advantages of new fuels, technology and ongoing R&D. Our association with the team demonstrates our unwavering commitment to the environment, and provides the company and its franchisees throughout the UK with a platform to demonstrate our mission to prevent millions of empty printer cartridges from being needlessly sent to landfill”.

The partnership highlights the connection between the cleaner, greener alternative of using recycled printer cartridges from Cartridge World and the use of bio-fuels by Cartridge World Carbon Zero Racing team. Both Cartridge World and Cartridge World Carbon Zero Racing team offer the environmentally-friendly alternative without compromising on performance or quality.

To learn more about Cartridge World please visit their listing on The Franchise shop – The UK’s largest and most ethical franchise directory. From there you may order a free franchise information pack to give you a complete overview of the Cartridge World franchise opportunity. With many thousands of franchises for sale across the UK you will find that ours stands out as one of the very best opportunities available for sale. Find out more about Cartridge World franchise opportunity today!



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